To create a new Employer Brand that underpins internal communications with 4,500 employees across 28 locations.
Solution
We engaged with people across all levels within the company, to arrive
at a proposition of ‘an engaging company’. This represented both the
internal and external experience of the company and its people. It
informed development and enabled consistency of communication tone of
voice. A brand ambassador programme was also introduced at every
location and through which feedback could be gained and development
informed.
Result
Exciting, vibrant and engaging
multi-channel employee communications which has received support from
across the business with a real sense of ‘ownership’ gained from
consultation and participation in the development. Recruitment materials
including brand guidelines, staff handbook, a reworked careers site, a
companywide ‘peer to peer’ reward and recognition programme and various
training materials.
