Develop an employer brand and careers website that is engaging, compelling and true.
Solution
We carried out a series of focus groups and workshops at all levels to get to the heart of the Twining’s employer proposition. After crunching the data, cogitating and debating, we came to the conclusion that Twinings is all about the spirit of invention. They're constantly inventing new flavours and sensations to excite their customers. All that excitement, creativity and boldness was poured into an employer brand that truly represents who they are.
Result
The new brand was launched in 2010 and works across a range of channels, from internal comms and external advertising to their new careers website www.twiningspeople.co.uk We’re currently monitoring progress.
