close

Sun International - Internal comms - Balloon Race 2011/2012

  • Sun International - Balloon Race image 1
  • Sun International - Balloon Race image 2
  • Sun International - Balloon Race image 3
  • Sun International - Balloon Race image 4

Challenge

Sun International is a leisure group operating luxury hotels, resorts and casinos throughout Africa and South America. Their international marketing teams are located throughout Europe, USA, Russia and The Middle East, which presents some internal communications challenges when it comes to sharing insights, news, business updates and marketing best practice. Our brief was to devise a communication hub that would engage every one of the international marketing teams and encourage them to contribute marketing success stories from their respective global territories.

Solution

In 2009 Five by Five People devised a password protected website for the marketing teams – a classic car rally taking participants all the way from London to Cape Town. The website was launched internally with great success and was even a RAD award finalist for 2011.

New for 2011, Five by Five People have developed a new concept of a Balloon Race, taking in all the amazing Sun International hotel and casino locations around Southern Africa.  The new site will be launched with promotional posters, team lanyards, key rings, mouse mats and new website functionality.

Each international marketing team was asked to register a Pilot, Co-Pilot and Flight Crew to compete in the race which would be held over 12 stages over the course of a year. Each team was in with the chance of winning prizes at every stage and the overall race winner prize.  All they had to do was submit information on their latest marketing initiative together with the campaign results every month. A panel of judges awarded points for the best entries each month with the results presented to users through a race “leaderboard”.

Result

Let’s hope that the Balloon Race is as successful as the Classic Car Rally. The site launches on 1st July 2011, good luck to all the competitors!