Think sugar and the name Silver Spoon is likely to spring to mind. Something of a British institution, their growth has been down to innovation, brilliant team work and a real passion for all things sweet. We were asked to help them reduce their recruitment agency spend through implementing a direct candidate attraction strategy.
Solution
Firstly, we created a recruitment website where potential candidates could learn more about the company and its brands, get a feel for life at Silver Spoon and then apply for live vacancies. To achieve a real sense of authenticity we produced videos capturing people and their experiences of working at Silver Spoon.
Result
The site only recently launched. We’re tracking performance through Google analytics and expect to achieve major savings for the client.
