Help each of the global brand teams to engage with each other and share expertise.
Solution
Coppafangio.com is a Grand Prix themed extranet with each marketing territory having their very own race team. Every month, a race takes place with each team submitting their latest marketing and/or promotion campaign intelligence. The international management team then rate the submissions and award places for each race stage with the winning teams collecting a selection of prizes.
Result
User engagement with the competition has been so successful, the campaign's now in its third year, with every global marketing territory participating and uploading marketing campaign data.