RNLI
RNLI - Heroism in Employer Brand
Fat Face
Fat Face - Values lead careers site
Twinnings
Twinings - Employer brand

Employee Engagement

Show reel
Show reel
Diverse City
Brighton & Hove City Council - Diverse City
Hants Constabulary
Hampshire Constabulary - Don't Cross the Line
Robert Dyas
Robert Dyas
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Peroni - Coppa Fangio

  • Coppan Fangio 1
  • Coppan Fangio 2
  • Coppan Fangio 3
  • Coppan Fangio 4

Challenge

Help each of the global brand teams to engage with each other and share expertise.

Solution

Coppafangio.com is a Grand Prix themed extranet with each marketing territory having their very own race team.  Every month, a race takes place with each team submitting their latest marketing and/or promotion campaign intelligence. The international management team then rate the submissions and award places for each race stage with the winning teams collecting a selection of prizes.

Result

User engagement with the competition has been so successful, the campaign's now in its third year, with every global marketing territory participating and uploading marketing campaign data.