Lifetime Training - Facebook

Challenge

Lifetime Training came to us to find a more cost effective way of generating interest and leads for their range of training courses, from fitness to child care and hospitality.

Solution

We embellished Lifetime’s Facebook fan page to incorporate multiple creative tabs about them and their different offerings. All these tabs directed people to the ‘contact us’ tab where they could quickly register their interest for more information – thus generating leads for the client. To drive traffic to the Lifetime Training fan page we used Facebook social adverts that were highly targeted to the different audiences and that drove users straight through to the relevant tab.

Result

In a 1 month period Lifetime generated 138 leads from their social adverts and their number of Facebook fans increased from 85 to 1300 all at a cost per conversion of £4. Lifetime’s reinvigorated Facebook presence still continues to generate weekly conversions.