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Employee Engagement

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Jardine Motors Group - Top Banana

  • Barry Banana 1
  • Barry Banana 2
  • Barry Banana 3
  • Barry Banana 4
  • Barry Banana 5
  • Barry Banana 6

Challenge

Get a bunch of car salesmen across the country engaged with a sales promotion in a recession.

Solution

Jardine Motors Group wanted to boost their sales over a critical period. They briefed us to come up with a campaign that would engage sales people. Over a 10 day period, we introduced Barry Banana, a deluded superstar salesman. Barry fired up the Jardine team with a stream of inept sales training videos. Scores were recorded on a website and the winner got a holiday in Barbados.

Result

A massive 50% increase in profits and the 2009 RAD for Employee Engagement.

Check out the videos: 1 2 3 4 5 6 7