Hampshire Constabulary - Don't Cross the Line

Challenge

Engage with young men (aged 16-24) to take a rape awareness campaign seriously.

Solution

Almost half of all rapes involve young people who know each other or have met whilst out drinking. We created a YouTube game that invited young men to test their pulling power. It takes them through a range of typical night-out scenarios. At the end, instead of proving their pulling prowess they're given a stark warning about the consequences of their decisions and are directed to a bespoke website.

Result

Campaign launched in December 2009 with significant uptake and viral activity. Over 10,000 views on YouTube have been registered. Play the game online now

Here’s what the client had to say about working with us: "Five by Five People were proactive in making creative suggestions to engage a difficult audience on such a hard to talk about  topic. The team really thought about our business and translated our data into visual concepts with impact; under tight deadlines and a restricted budget. Hampshire Constabulary has been recognised both locally and nationally for this work.  Thank you."
Terri Clarke, Corporate Communications