Implementing strategic change within an organisation starts at the top. Following the successful appointment of a new Chief Executive, Brighton & Hove City Council came to us for another hard-hitting attraction campaign to recruit four Senior Strategic Directors who would be capable of delivering ground-breaking organisational change.
Solution
Using an integrated advertising campaign, the message at the heart of our campaign was aimed at engaging those capable of challenging the status quo.
Result
A national news media storm ensued and we even received a statement from offended rock band - Status Quo. Once the initial furore had died down, it was clear the extra publicity hadn’t harmed our campaign in the slightest. Quite the opposite in fact, as Brighton & Hove City Council received 146 high quality applicants and have successfully recruited to all four Strategic Director posts. Reports of a sudden spike in Status Quo concert ticket sales however, are unconfirmed.
